So much growth. We're reverse-engineering influencer marketing.
23 Sep 2022, 09:05
So much growth! 📈We're reverse-engineering influencer marketing! 🔁 Creators should be rewarded for spreading the word about brands they love.
$WOM is the protocol to help brands/advertisers find, track and reward UGC about them. 👥
#web3 #web3marketing #creatoreconomy #UGC
It blows my mind that influencer is a $16.4B channel, up 6x in 5 years, yet is still so manual, opaque, and inefficient. There are great products like Grin, yes, but it feels like there's a multi-billion-dollar company to be built to manage spend efficiency & scalably.