WOM Protocol (WOM) is a protocol token used as a means of rewarding peer-to-peer recommendations in a scalable and reliable economy. With the help of the project, Word-of-mouth recommendations help brands reach consumers in an effective way.

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The Secret to Growing Through Word of Mouth 🤫

I recently listened to an insightful episode of @lennysan Podcast featuring @nilanp , Chief Product Officer at @Wise .

Wise has achieved incredible growth primarily through word of mouth - 70% of new users discover Wise through referrals! 😮

So what's their secret? Nilan shared that it comes down to 3 pillars:

1. Provide an experience 10x better than competitors

At Wise, this meant reducing transfer fees significantly and enabling instant international money transfers. Their goal is to "blow people's socks off".

2. Solve the "hard problems" that seem impossible at first

For Wise, an example was obtaining central bank accounts to drastically lower costs - an ambitious goal that paid off tremendously.

3. Tap into emotional drivers like mission and authenticity

Wise's mission to "move money for good" resonates deeply with its user base, who then feel compelled to support their growth.

This framework offers insights for any company aiming to amplify word of mouth. And it's already being applied in web3...

The @WOM_protocol is a user-generated marketing channel that leverages honest word-of-mouth recommendations.

It captures the core elements of Wise's approach:

1. Providing a superior marketing experience by incentivizing authentic referrals

2. Solving the hard problem of fake reviews/referrals in web2 marketing

3. Tapping into a mission of empowering users and community-driven growth

Word of mouth is just as critical in web3 as web2. The companies embracing it will build network effects and stand out from the pack.

Have you seen effective examples of companies driving word-of-mouth growth? I'd love to hear about them!

#WordOfMouth #ReferralMarketing #GrowthHacking #ViralMarketing #Web3Marketing #CommunityBuilding #LennysPodcast #Wise #Bullz #WOMProtocol

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Thank you @elena_oglinda we are big fans of @Wise and indeed true believers in the growth powers of word of mouth.