WOM Protocol (WOM) is a protocol token used as a means of rewarding peer-to-peer recommendations in a scalable and reliable economy. With the help of the project, Word-of-mouth recommendations help brands reach consumers in an effective way.

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WOM Protocol

Li Jin

Harvard Business Review

Web3 projects should study how digital goods engage customer loyalty through a sense of “psychological ownership”.

As @ljin18 explains in @HarvardBiz when projects help people feel like owners they will become more aligned with their success and growth🔗

https://t.co/clCgGDLRdh

Web3 projects should study how digital goods engage customer loyalty through a sense of "psychological ownership".